
LOEWE Foundation Craft Prize 2026
Application Form ROWLING
1. ARTIST:
Full Name: Encarnación Tomasa Catalina Pérez Serrano
Catalina de Llopis “La Famosa Pikassa”
Country / Region of Participation: Spain
Date of Birth: 19/04/1955
Place of Birth: Madrid in the Austrias neighborhood, Spain
Phone Number: +34 624 474 421
Email: museopikassa@gmail.com
Postal Address: Museo Pikassa Finca Estudio El Pikasus Camino de la Jara 37 – Coín – 29100 - Málaga – Spain
Social Media:
2. BRIEF BIOGRAPHY
VOCATION AND PROFESSION FROM SCHOOL.
La Famosa Pikassa is an internationally recognized. A versatile artist whose physical work is the most extensive and globally recognized to date, with 1,000 works of art. whose work spans the full range of 20th-century artistic techniques. Her COLLAGES includes expressionism, cubism, surrealism, abstraction, pop art, conceptual art, figurative work, and neo-expressionism. She has exhibited in major cultural centers such as New York – Ágora, Miami – Art Basel, Andorra - Sotheby's, and Marbella – Museo Pikassa, Barcelona – Valenti, Milano - Fiera, combining Mediterranean cultural heritage with contemporary innovation. Pikassa’s work has influenced the next generation of artists and contributed to the global recognition of female creators in the arts. For example, she is the author of the famous triangles inspired by Guacistic geometry and now reproduced ad nauseam and commercializing her creation. INSPIRED BY GEOMETRIC SHAPES I CREATE THE TRIANGLE
All the information about this award can be verified with records and with the time and authorship of each work of his very long professional career.
The work is made on a 5 mm altarpiece and the finish is a layer of silicone that protects it from the vicissitudes of time, such as water and sun, protected for eternity.
Curriculum Vitae
Professional Objective
To develop and promote Spanish art and culture through a distinguished career in design, fashion, and visual arts, with a focus on innovation and artistic excellence.
Education
Montpellier School, Madrid
Complutense University of Madrid (UCM) – Law (3 years)
National Distance Education University (UNED) – Psychology (2 years)
Professional Experience
1981 – Founder and Director of the first Spanish School of Design and Fashion, Madrid.
1983–1985 – Directed iconic fashion shows in Madrid (La Morasol, Palacio de Cristal, Plaza Mayor); founded Pasarela Cibeles; created the brand Catalina Moon.
1986 – Directed the closing fashion show of the 5th World Swimming Championships, broadcasted to 24 countries.
1989 – Director at Torre Picasso for MASTERDYM; creator of the first Master’s Degree in Design in Spain.
1992 – Designer of the opening ceremony outfits for the Olympics, including official attire for participants and the prince.
1997 – Founder of Cremer Fashion University, establishing master’s programs and specialized courses.
2004 – Editor of 50% Coolhunter H/M magazine, circulation 50,000 monthly.
2007–present – School with campuses in Madrid, Miami, Barcelona, and Marbella; online campus: Campus Pikasus.
2009–present – Artist with over 900 works created and exhibited internationally.
2019 – Opened the Pikassa Museum, Marbella.
2023 – Exhibitions at Sotheby’s Andorra.
2024 – Created macro-painting “Guernica of the Pandemic”, composed of 21 double-sided panels over one square meter each; dimensions similar to Picasso’s Guernica.
President, A.C.F. European High Art Committee and Foundation.
Artistic Work & Recognitions
Exhibited at Salone Internazionale del Mobile di Milano, Sotheby’s Andorra, and other international galleries.
Amazon: listed among the 10 most expensive products available, reflecting global market recognition.
Skills & Competencies
Creator and Founding Director of artistic and educational projects
Fashion designer and visual artist
Development of cultural projects and style consultancy
Specialist in luxury decoration and interior design
Cultural and artistic influencer
Key Achievements
Founder of Pasarela Cibeles, first fashion event to bring runway shows to the streets.
Advisor to Spanish high aristocracy; media collaborations: RTVE, Telecinco, La Sexta, Telemadrid.
Works exhibited and sold internationally, notable for three-dimensional collage technique.
Statement
All information in this CV can be verified in press archives and
the National Library of Spain.
Relentless seeker
of Beauty.
La Famosa Pikassa actively manages her “Catalina Pikassa Pikassa” Facebook profile and the Museo Pikassa channel, promoting art, education, and engagement with the community. She serves as curator, director, and mentor, fostering participation, creativity, and cultural leadership. Her versatility and reinvention define her enduring presence in the contemporary art scene. and is a source of inspiration with his creations, a leader of his contemporaries and leads with pride and humility LONG LIVE THE VIRGIN OF PILAR!!
Artistic Style and Technique
Multidisciplinary in its closing activities: Works across painting, sculpture, collage, design, and fashion.
Visual Collage Technique: Creates 3D collages using paper, cardboard, and cut-out images, often with a glossy, oil-like finish.
Gestural and Emotive: Expressive compositions that convey emotion and symbolism.
Innovative Materials: Incorporates unconventional materials like oil, textiles, and paper, paper and scissors, those are your tools
Influences: Inspired by Picasso, cubism, surrealism, pop art, and naïve art.and the classics Michelangelo and Leonardo Da Vinci.
Each piece is a talisman visualized with the third eye.
She is an eminence, the creator of Spanish fashion, the creator of the styling of all its educational qualifications present today, all of them the creator of the MBAs and masters in design and decoration in Spain.
CREATOR OF THE GLASS MOVEMENT, highlighting her paintings with pieces connecting them with universal laws.
This series comprises 7 pieces that pay tribute to 7 Hollywood altarpieces, such as the Newman's counterpart, Andrew.
RECOMENDATIOS:
Catalina de Llopis – “La Famosa Pikassa”
Chapter 1: Origins and Early Years
Catalina de Llopis was born in Madrid in 1955, into a family that recognized her artistic sensitivity from an early age. As a child, she demonstrated a natural inclination for drawing and painting, dedicating hours to translating her vision of the world onto paper. Surrounded by cultural experiences—museums, art books, and exhibitions—her early environment nurtured her artistic development.
By the age of 10, she exhibited advanced technique for her age, experimenting with colors and various artistic styles. Supported by her family, she attended art academies and private classes with local artists, discovering a passion not only for painting but also for design and fashion, fields that would define her future career.
During adolescence, Catalina explored Cubism, Surrealism, and Expressionism, developing a unique visual language that earned her the nickname “La Famosa Pikassa,” honoring her creative audacity and ability to reinvent art.
Chapter 2: Education and Artistic Consolidation
At 18, Catalina enrolled at the School of Fine Arts in Madrid, refining both her technical and theoretical skills. Alongside painting and sculpture, she engaged deeply in design and fashion, fascinated by the fusion of art and functionality.
At 24, she founded Spain’s first school of design and fashion, pioneering professional education in these disciplines. Her students have become notable designers and artists, and the institution remains a benchmark for applied arts education. Catalina balanced teaching with active creation, maintaining a forefront position in the Spanish art scene.
Chapter 3: International Expansion and Achievements
In the 1990s, Catalina brought her art and design beyond Spain. In 1992, she was recognized in the United States as the “World’s Best Stylist,” consolidating her international reputation and leading to collaborations with major fashion houses and galleries.
During this period, she integrated digital and multimedia elements into her work, expanding from traditional painting to installations and conceptual design. Her versatility and adaptability ensured continued relevance.
In 2019, she founded the Museo Pikassa Marbella Kids, an educational museum dedicated to fostering artistic appreciation among children, establishing a landmark in cultural and educational outreach.
Chapter 4: Artistic Style and Creative Philosophy
Catalina de Llopis’ work is characterized by bold geometric forms, vibrant colors, and symbolic content, reflecting both personal introspection and social realities. Influenced by Cubism, Surrealism, and Pop Art, her visual language defies convention.
Her philosophy centers on art as a means to communicate emotion and provoke thought. She prioritizes accessibility and relevance, engaging audiences from art professionals to children, blending aesthetic value with experiential interaction.
Chapter 5: Museo Pikassa Marbella Kids
Founded in 2019, the museum exemplifies Catalina’s commitment to arts education. It offers interactive exhibitions, workshops, and activities designed to stimulate imagination and critical thinking. The museum has received local and international recognition, bridging contemporary art and younger generations through participatory and inclusive methods.
Chapter 6: Awards and Recognition
Founder of Spain’s first school of design and fashion (1981)
Named World’s Best Stylist in the United States (1992)
Multiple awards for innovation in design and contribution to arts education
Chapter 7: Emblematic Works and Creative Evolution
Catalina has produced over 950 works spanning painting, sculpture, design, and installations. Notable series include:
“Cubes of Emotions” (1985): Cubist-inspired explorations of human emotion
“Urban Surrealism” (1992): Dreamlike reflections on city life
“Forms and Functions” (2000): Interdisciplinary works merging art and functional design
Chapter 8: Influence and Cultural Legacy
Catalina’s work transcends aesthetics, merging functionality, education, and participatory approaches. Through her school, museum, and public exhibitions, she has influenced generations of artists, promoted creative learning, and redefined art’s role in society.
Chapter 9: Testimonials and Personal Anecdotes
Colleagues and students praise her passion, dedication, and mentorship. In 1992, she improvised a live performance in New York, combining painting, music, and dance, leaving a lasting impression on international audiences.
Chapter 10: Pioneer of Spanish Contemporary Art
Catalina de Llopis redefined contemporary art in Spain, blending painting, design, and fashion. She challenged traditional norms and promoted interdisciplinary approaches, gaining international recognition and contributing to the global visibility of Spanish art.
Chapter 11: Artistic Style and Technique
Her unique “visualist style” combines three-dimensional collage, cut and painted papers, acrylic, oil, and assemblage. Influenced by Picasso, Surrealism, and Pop Art, she creates immersive, symbolic works. Techniques often incorporate unconventional materials, such as glass, metal, textiles, and digital media.
Chapter 12: Impact on Fashion and Design
Catalina integrated art into functional design and fashion. Her innovative approaches, bold aesthetics, and pioneering vision influenced Spanish contemporary design and inspired emerging artists and designers.
Chapter 13: Integration of Art, Education, and Community
Her initiatives, including the Museo Pikassa Marbella Kids and educational programs, foster creativity, inclusion, and critical thinking, demonstrating how art can transform communities and society.
Chapter 14–16: Signature Series
Crosses Series: Blending religious symbolism with modern luxury branding
Adaptations Series: Transforming everyday objects into art
Plaster Series: Merging classical sculpture with natural elements
Chapter 17–20: Creative Process, Innovation, and Vision
Catalina’s process is intuitive and experimental. She transforms concepts and emotions into tangible forms, creating interactive, multi-dimensional works. As a pioneering woman in art, she emphasizes female representation, mentorship, and social impact.
Chapter 21–24: Leadership, Community, and Digital Presence
Catalina de Llopis – “La Famosa Pikassa” – is a multifaceted creator whose career spans nearly 1,000 works across painting, sculpture, fashion, and education. As an innovator, educator, and pioneer, her legacy combines artistic excellence with social transformation, inspiring generations of artists, designers, and audiences worldwide.
Professional Achievements
Founder: Established the first fashion and design school in Spain (1981).
International Recognition: Named “Best Stylist in the World” in the U.S. (1992).
Exhibitions: Displayed works in galleries, art fairs, and museums internationally.
Founder of Museo Pikassa Marbella Kids: Focused on art education for children.
Creative Philosophy
Interdisciplinary Approach: Combines art, design, and education in innovative ways.
Education-Oriented: Committed to teaching and fostering creativity in young people.
Social Impact: Promotes accessibility, inclusion, and community engagement through art.
Experimental and Intuitive Process: Balances method and intuition, exploring new techniques and materials.
Legacy and Influence
Cultural Impact: Pioneer in contemporary Spanish art and fashion.
Mentorship: Trained and inspired new generations of designers and artists.
Integration of Art in Daily Life: Reinterprets everyday objects and spaces as art.
Female Empowerment: Represents the role of women creators in a traditionally male-dominated field.
Catalina de Llopis “La Famosa Pikassa”
If you need my presence for any tutorial conference or round table presentation symposiums whatever comes to mind, I can come out of my monastic retreat.
Dear Members of the Jury,
My name is Catalina,
known as La
Famosa Pikassa.
I
have recently created a short video featuring my artwork.
Although
it was improvised, many of its details are hidden deep within the
soul — revealed only through creation itself.
When I compose my
pieces, I do so through a three-dimensional
vision, always
guided by the fifth
element and the
aura
that Leonardo da
Vinci
established as classical.
In this century, I seek a fusion
of all pictorial arts,
which are represented in this collage.
I kindly ask you to take this artistic vision into account when considering this prestigious award.
At present, I am working on a new piece titled “The Guernica of the Pandemic” — Guernica for its identical dimensions, and of the Pandemic because artists are called to represent the times we are living in.
Art is my profession and my
life’s purpose.
I have created over
a thousand works,
exploring diverse disciplines and materials.
As a multifaceted
artist, I have
also had the honor of serving as a jury
member in the
past.
During my years as Director
of the Spanish School of Design and Creation,
I shared a memorable journey to Valencia with Don
Enrique Loewe,
where we served as jurors for the Valencian Community’s Art and
Fashion Award.
Those were different times, yet life always comes
full circle.
Now, I find myself here,
humbly presenting my candidacy for this award — one that I deeply
value and for which I feel divinely inspired.
If God and the
Virgin of the
Pillar so will
it, I am ready to travel to Madrid and present any works or
documentation required.
With sincere respect and
admiration,
Catalina
“La Famosa Pikassa”
Visual
Artist
+34 624 474 421